Hyundai or Lexus or Audi? That’s a question that Hyundai wants consumers to ask next year if they are in the market for a premium luxury sedan.
The Korean automaker announced Wednesday that it would bring its flagship premium sedan to the United States. Now available in Korea, where it is badged as the Equus, the sedan made a surprise showing at the New York Auto Show in April, where “the response was fantastic,” said John Krafcik, Hyundai Motor America’s president and chief executive.
“Since then, we’ve had a fleet traveling around the country, capturing input from our dealers and consumers,” he added in a news release. “Here, too, the response was extraordinarily positive, and similar to the market reaction to the award-winning Genesis, so we’ve decided to bring it to the U.S.”
Wednesday, February 17, 2010
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